Danny Sullivan, Founding Editor of Search Engine Land, will be sharing his expertise with delegates to SMX London 2014.

When it comes to search engines, how they work and how best to use them, Danny Sullivan may be the world’s leading expert. His first publication, ‘A Webmaster’s Guide to Search Engines’, was considered a break-through in 1995, offering information and suggestions that clarified many of the questions and problems encountered by website designers and online marketers.

Top level professionals in the marketing field will get the benefit of Sullivan’s experience and insights in a rare and highly anticipated speaking engagement.

Since then he has become widely considered a leading ‘search engine guru’. Forbes contributor, Joshua Steimle, recently identified Danny Sullivan in his article Top 10 Online Marketing Experts to Follow in 2014, saying; “Sullivan is one of the most recognized faces and names in the SEO industry. He’s been a pioneer in the space since 1995 so he was into SEO before SEO was cool.” Steimle goes on to say, “Sullivan has a no-nonsense, frank approach to his commentary on SEO that is refreshingly honest and occasionally painful for so-called SEO experts.”

Sullivan is frequently consulted by the media and he has been quoted in The Wall St. Journal, USA Today, The Los Angeles Times, Forbes, The New Yorker, Newsweek and ABC’s Nightline to name but a few.

As a US resident, Sullivan’s speaking appearances in the UK are few and far between, the UK SEO community are urged to take advantage of the rare opportunity to attend this high-level conference where Sullivan will be speaking, and which he has personally curated in conjunction with Chris Sherman, also a lauded luminary in the field of search.

Sullivan says, “SMX London is an amazingly vibrant event. In 2014, there is so much going on in our space. We will make sure our programme is crammed full of cutting-edge, up to the minute, actionable content ”

SMX is programmed for a cross section of industry professionals including web designers, developers, PR professionals, advertising and traditional marketing executives who require greater understanding of search marketing’s latest developments. As organisations integrate online and offline marketing, the need to understand how search fits in with the ‘big picture’ is increasing.

SMX London will focus on providing answers to the big questions about the evolving world of SEO, including Panda, Penguin, the Knowledge Graph and more, along with several sessions on improving rankings and following best practice.

The SMX London programme can be viewed HERE