Whether you are an e-tailer with online shop(s), or a company simply looking to manage and develop your online, and in many cases, social media presence, then you may be looking to hire the services of a digital marketing company. Digital marketing companies are there to help you and your business become more visible and effective online, and ultimately gain more customers and sales for your products/services.
A reliable and successful company will have skills and knowledge in digital marketing techniques, will offer services in different areas of digital marketing, and perhaps even developed their own technology to help analyse your marketing campaigns.
So what can you employ a digital marketing company for? Well some ideas include entertainment areas of websites, which could feature games or quizzes, and if you work in fashion, you might be looking for fun features like online wardrobe tools, to match up outfits. You may want to rethink your ideas for creating brand awareness, or add in special offers to encourage instant purchasing. All of these things a digital marketing company can help with, and they also work in the following areas:
Affiliate Marketing: This is one of the performance based marketing techniques where you call upon the services of third parties to help promote your product/brand. Typically these third parties, or affiliates, will earn rewards if they are successful in drawing people to your site. This can be an effective way of generating leads and actual sales, and could involve affiliates putting adverts on their websites or blogs, and then (hopefully), potential customers will click on the link and end up on your company website. Affiliates can earn if people click and then buy, or if they take other action, such as signing up for a mailing list.
Website design and development: Digital marketing companies almost always offer some kind of web design service, and building up the right ‘shop front’ for your business can’t be underestimated. You could opt for a full web design package, including templates, coding, publishing, and written content, employ help for app design and development, or optimising your site to work on smartphones and tablets.
Pay Per Click (PPC): Noticed any sponsored adverts on websites or search engines? Well they may well be PPC adverts. This is all about getting your site noticed, and only paying when potential customers click on the advert. It’s often promoted as a quicker cost effective advertising method, while other methods may be focussed on building up your site ranking over time. Google Ad Words and Microsoft Ad Centre are two big management systems in this market which you may be familiar with. A digital marketing company can help take charge of these systems, and can be proactive in searching out the right keywords and phrases to bid on at the start of the pay per click process. Securing the right keywords is important, as it’s when these words are typed into a website or search engine that your PPC ad may appear.
This is just a snapshot of some of the things a digital marketing company can do, and how they will benefit your business. To find out more about the different marketing techniques and how they work, why not contact a digital marketing agency and see how they can help build up your business online