New book, E-Commerce Website Optimization, reveals practical steps marketers and business leaders can take to make their website work harder. E-commerce is more competitive than ever before, with online retailers spending billions of pounds each year on pay-per-click, online advertising, social media and SEO campaigns to tempt people to visit their websites. The average conversion […]
Category: eCommerce
Setting Up Your eCommerce Christmas Campaign For 2015
Christmas is one of those prime periods in eCommerce where you can really add some serious growth to your business. That means you cannot afford to leave it until the last minute. For eCommerce, Christmas gets started when people go online in the hunt for Christmas gifts. Competition is strong and so those eCommerce sites […]
Fight for your Brand – Guerrilla Marketing Strategies
For the release of their album “Year Zero” in 2007, hard rock band Nine Inch Nails wanted to prove to their record label that a huge marketing budget was not necessary. So, what they did was leave flash drives – the kind you can get for a couple of pounds these days – in the […]
New Bitcoin Exchange LazyCoins is Tough on Security
Discovering secure ways to trade crypto currencies New bitcoin and altcoin exchange platform, LazyCoins.com, launches in beta Since the rise of Bitcoin trading in digital currencies has exploded, with a current estimated market capitalisation of nearly US $7 billion (£4.3 billion). With new altcoins created every week, and fortunes to be made, the demand for […]
British entrepreneur launches first Bitcoin online marketplace
BTXDeals to bring consumers a high-value platform for online shopping and trade BTXDeals, a new and revolutionary Bitcoin online marketplace, has announced its live launch and opened its doors to a unique form of online trading – Bitcoins are its sole currency. This exciting business start-up is the first of its kind to truly take […]
Research shows consumers lose money ignoring Google ads or fail to search beyond first page
An analysis of Internet prices for a range of consumer goods has found significant potential savings. Search marketing company, AccuraCast, compared the prices of 12 specific items across 401 individual unique retailers, price comparison sites and portals and found that consumers could save more than 10% on many items simply by clicking on an advert […]
eBay Templates To Customise Your eBay Shop In Time for Christmas
eBay sellers all over the world are gearing up for the busiest time of the year – the Christmas season – and one company is offering a comprehensive design solution for all eBay shop owners who want to give their online space a little va-va-voom before the festive shoppers descend. eBay Templates offers a range […]
Intelligent Car Leasing World’s First to Accept Bitcoin Payments
Car leasing can now be added to the growing list of products and services that consumers in the UK can purchase with popular crypto-currency Bitcoin. This comes after an announcement by nationwide lease broker Intelligentcarleasing.com that it now accepts Bitcoin as a method of payment for its handling charge which is applicable to all new […]
British bosses voice their concerns over the downside of digital; negative online content
75% of bosses in the UK have said that negative content online is their biggest commercial worry. Malicious posts, bad reviews and negative comments on social media sites are costing each firm in Britain an average of £46,815. Over half of firms have been affected by this trend, the so called ‘downside of digital’, while […]
Watchdog Group SafeBuy Warns Thousands Of Internet Retailers Ignoring Law
SafeBuy, the internet retailing watchdog, has released new research that warns internet retailers are not bothering with laws and regulations. In fact, the web is full of retailers that ignore the law and instead operate in the web of marshal law. Founder and CEO of Safebuy, Richard Jones, stated that they were shocked to find […]